Oemtata's Revival

During my experience, I have learned how important powerful visual branding can be for a business. Developing such branding offers long-term success.

Oemtata is a café run by volunteers and housed in a characteristic environment. This social NPO is at the intersection of culture, youth and hospitality.

The name Oemtata comes from the stips from Adventures of Nero “The Ray Of Oemtata".

For starters, they need and entire new visual refresh. Rebrand their current branding to the style of their target audience. This includes a new logo, typography, coloring with a tone-of-voice and visually recognizable elements.

These elements will provide hierarchy and consistency. Templates and assets will ensure that volunteers can easily apply designs among themselves without prior knowledge for communication purposes within Oemtata.